Lochte loses endorsements, big-time



... four dump him in one day 

As I said last week, this concocted story by Ryan Lochte about being robbed by phony police cost him seven figures in endorsements since he lost four of them on Monday.

The first to go was Speedo, which said this, according to CBS News:

"While we have enjoyed a winning relationship with Ryan for over a decade and he has been an important member of the Speedo team, we cannot condone behavior that is counter to the values this brand has long stood for. We appreciate his many achievements and hope he moves forward and learns from this experience."

Lochte also lost endorsement contracts with Ralph Lauren, Gentle Hair Remover, and Airweave, which is a mattress company, again according to CBS News.

ESPN reporter Darren Rovell tweeted this late yesterday afternoon.


Darren Rovell

@darrenrovell

Industry sources tell me Lochte lost about $1 million in current endorsement deals today.

4:35 PM - 22 Aug 2016

The apology was late

Lochte apologized in an interview with Matt Lauer broadcast Saturday and Monday, but the swimmer should never have run with that concocted story to Lauer and others earlier in the week.

Late last week, the U.S. Olympic Committee (USOC) said that it would issue some kind of punishment to Lochte -- and perhaps to the other swimmers -- but no one knows how severe that punishment will be.

CBS story about endorsements

http://www.cbssports.com/olympics/news/ryan-lochte-dropped-by-first-major-sponsor-since-robbery-debacle/

Comments

Post a Comment

Popular posts from this blog

Dr. Chet Beres, M.D., the quarterback who gave of himself to so many people: Some Lilly Raiders who will not be with us on Saturday

Image
Chet Beres was a special human being … The 1968 championship QB is calling audibles from heaven On a few nights in late October 2010, I slept overnight at the Conemaugh Hospital palliative care unit. My brother, Father Jim, was clinging to life at the end of a long battle with cancer, and this unit was designed to make life easier for those in the final stages of disease — and for the families who wanted to spend their last days with their loved ones. It was at that time that while wandering through the hall, I noticed a plaque on the wall that warmed my heart, albeit in a sad way.  The palliative care unit was dedicated to Dr. Chet Beres, M.D., an advocate for those in hospice care. My mind flashed back to the Lilly Raider quarterback on the 1968 championship team, a young man who was bright, exuberant, and so popular with his teammates.  Chet went on to college at Pitt and to medical school after graduating from Penn Cambria. We knew that he was bright, but we also knew that he had c
Read more

Why did Tennessee-Chattanooga hire trainer Tim Bream despite his role in the alcohol-induced death of Tim Piazza at a Penn State frat?

Image
… was a live-in advisor at the fraternity On paper, Tim Bream has an impressive resume. Actually, very impressive — up to a point. That seems to be when Bream’s life appears to careen out of control. Bream, who resigned as Penn State trainer in Feb.,  was a graduate of Penn State with a bachelor’s degree in physical education, specializing in athletic training. He then attended West Virginia as a grad assistant trainer, where he received a master’s degree in Physical Education with an emphasis on Sports Science. All of this information is from his bio on the Penn State athletic site. He then worked his way up the ladder impressively, working at Syracuse, Vanderbilt, and finally at the University of Richmond, where he was the Director of Sports Medicine and Head Athletic Trainer. Then he received his big break, being name as Assistant Athletic Trainer for the Chicago Bears in 1993, and four years later, Head Athletic Trainer. He was with the Bears for 19 years when inexplicably, he
Read more

Remembering the toughest loss I ever experienced in approximately a quarter-century of coaching football. George Pasierb was a great coaching adversary.

Image
R.I.P. George Pasierb, 1946-2020 Shade-Central City High School football coach Photo: Tribune-Democrat No high school football fan could ask for anything better than this. On a beautiful sunny, warm afternoon on Saturday, October 30, 1982, in Nanty Glory, Pa., the battle featured a clash of two undefeated titans of the Appalachian Conference.  One was the preseason unanimous favorite to win the title, the other a veritable surprise that season, one that had built an 8-0 record entering that game.  This battle lived up to the pre-game hype, ending in a one-point decision that was not certain until the final play of the game.  I thought of this because the coach of the powerful Shade-Central City High School Panthers, George Pasierb, passed away earlier this week. He coached the Panthers for 20 years, but his best team was arguably that 1982 team that battled the Blacklick Valley Vikings on that Saturday afternoon before more than 3,000 ebullient fans.  And, the one-point loss was the to
Read more